An Inbound Marketing Gameplan is your step by step plan to ensuring you maximize results from your Inbound Marketing investment. We give our clients the ability to grow smarter and faster by outthinking, not outspending, the competition.
The GamePlan follows a standard marketing-strategy methodology but concentrates on shifting budgets and resources to more effective and measurable inbound marketing strategies. The online social world and inbound marketing have leveled the playing field. Underdogs and innovators now have the power to grow faster and smarter than their competitors. They have the ability to control their destiny.
We are working with our clients on a minimum of 6 to 12 month campaigns at a time. As part of these engagements we always build a strategy and game plan so we have a blueprint to work off for the next 12 months. However, we understand that sometimes, committing to a 6-12 month retainer may be a bit of a hard pill to swallow, so we have made the Inbound Strategy Gameplan one of our a la carte services. Before you commit to Inbound for your business, you may feel better to be able to see what the next 6-12 months of Inbound would like at your company.
In this Inbound Game Plan, we are not selling you a theory. We will give you a documented process of actionable strategy and tactics that you can start working on immediately to start to attract, convert, nurture, close and delight your prospects.
Don't be afraid to completely evolve what you have spent years building. Listen to the markets, adapt to demand and move where others aren't willing or able to go. This strategy plan is everything your company needs - the tools, strategies, content ideas titles to launch an optimized Inbound Marketing campaign.
We work with your team to do a deep dive into your business and where you are today. Areas covered include historical & current performance, key performance metrics, pipeline performance, lead quality review and in-depth competitive and industry analysis.
In this phase, we apply a laser focus on your customers and ideal customers to build detailed buyer personas for your marketing and sales teams. Our output here is a number of detailed customer/buyer personas that represent the profile of your perfect customers to allow us to develop our content strategy to target these prospects online.
This phase of the Inbound Marketing Action Plan is centered on creating buyer journey focused marketing automation sequences, email communications, and content to cover all parts of the awareness, consideration and decision stages of the inbound marketing buyers journey process.
The final stage of your Inbound Marketing action plan is focused on creating persona focused inbound campaigns. The ultimate goal of which is to transform your website into a destination hub for your target buyer personas.
We develop a specific content plan outlining email marketing, blogging, premium content and social media engagement strategy that is designed to accelerate your lead generation result.