For inbound marketers, eBooks are the golden ticket for lead generation and nurturing.
To create a successful eBook, you have to be a hybrid marketer: part journalist, part designer, an expert project manager, and an all-around content strategist.
This ebook will teach you how to:
- Organize your team
- Do your research
- Choose a topic that matches your audience's needs.
- Outline each chapter of your ebook. Break down each chapter as you write.
- Design your ebook. Use the right colors. Incorporate visuals.
- Highlight quotes or stats. Place appropriate calls-to-action within your ebook.
- Layout your text and design your ebook
- Pick a topic
- Write a comprehensive guide
- Promote your ebook and measure your success
