content marketing workbook

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A Beginner's Guide to Applying Content Marketing to your Business

Looking to apply content marketing concepts to your business? Get ready to turn yourself (and your team) into a lean, mean content-marketing machine.

The activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. 

  • Learn the power of storytelling in content marketing
  • Learn how to plan a long-term content strategy
  • Learn how to extend the value of repurposing content
  • Learn how to effectively promote content
  • Learn how to create a topic cluster and pillar page
  • Learn a framework and process for generating content ideas
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