You’re probably using social media to some extent, or you would like to if you’re not already doing so. But very few brands know how to use social media to effectively drive website traffic, leads and revenue effectively.
When done right, social media engagement improves customer retention and loyalty. It turns transactions into word-of-mouth recommendations. Plus, you establish trust with customers who look to you as a brand authority within your industry.
Statistics show that 69% of Americans use social media sites regularly. Social media platforms are the perfect place to find your prospects and customers, because they’re already hanging out on these sites for other purposes.
Businesses that aren’t using social media are missing out on a huge opportunity to cultivate leads, connect with customers, and benefit from word of mouth.
Whether your business is coffee, CPA services, or anything in between, you’re selling a lifestyle. Your customers do business with your company because they like the way you do things.
To build your brand, you need to build a tribe of likeminded people. Social media is the ideal way to do that. Find the platforms and groups within the platforms where your audience is already talking to one another, and join the conversation.
Over time, you’ll gather a tribe of advocates around you who will not only become customers but will also spread the word to others.
Having a structured online marketing plan allows you to coordinate your marketing tools for cross-promotion, and social media is one of those tools.
You can use social media to promote blog posts and other content, host customer-generated content, advertise special sales, and run contests that help bring attention to new products.
In this way, your social media strategy matches and boosts other marketing efforts for a truly comprehensive plan that works together for even greater results.
Social media ads and sponsored posts are generally more affordable than other types of advertising, and they give you the ability to specifically target the exact people you’re trying to reach.
As with any type of paid advertising, you need a clear strategy to make sure that you are getting the greatest return on your investment.
You want to make sure you’re targeting the right audience with the right content and offers.
Picture Source: Big Commerce
Without tracking, how will you know what’s working and what’s not? Regular reports which analyze and track the effectiveness of each campaign are used to continually adjust social media marketing efforts to reflect changes in consumer behavior and market trends.
The reports we provide our customers also provide clear measurables that showcase our performance and provide a level of transparency and accountability.