Think You're Cut Out For SEO? Take This Quiz & Find Out
by Tony Shannon
SEO is one of those buzzwords that everyone knows they need, but few actually understand. Done right, it's an integral part of your digital marketing efforts. Done wrong, and you'll waste quite a few resources and time without getting tangible results.
Where do you fall within that scale? That's a bit more difficult to measure. Everyone is an expert, and that holds true for this part of inbound marketing as well.
Do you know whether you're cut out for the complex world of SEO? Take this quiz to find out, once and for all. Record your answers to the below multiple choice questions, then compare them to the answer key at the bottom of this post.
1) What does SEO stand for?
a) Single Engine Optimization
b) Search Engine Optimization
c) Search Entry Optimization
d) Search Engine Operation
2) This concept relates mainly to:
a) Optimizing individual page content for specific keywords
b) Improving backend code and technical functionality
c) Building a profile of relevant links to your website
d) All of the above
3) Above all, keyword research should evaluate
a) the relevance of each keyword to your business
b) the competitiveness and search frequency for each keyword
c) the paid cost per click when buying ads for each keyword
d) the keyword's potential future return on investment
4) The following is false about links to your website:
a) they help to increase your search engine rankings
b) Google and Bing judge their credibility before assigning a ranking value
c) all links to your website are beneficial for your search engine rankings
d) the wrong links can actively hurt your website's rankings
5) Search engine optimization is
a) An art
b) A science
6) Overuse of a targeted keyword on an individual page of your website is called
a) keyword stuffing
b) click fraud
c) cognitive dissonance
d) white hat optimization
7) Black hat optimization can include
a) 'hiding' text in front of a same-colored page background
b) Buying links to enhance your link profile
c) Trying to increase the speed of your improved ranking through questionable practices
d) All of the above
8) To optimize your website images for search engine optimization, you should
a) Keep their size as large as possible for increased user experience
b) Include anchor text with a naturally placed focus keyword
c) Satisfy user preferences by using them in a way that can completely replace your text
d) none of the above
9) Choose the best answer: social media
a) can indirectly affect your optimization and search rankings through link building
b) has no impact on your optimization efforts and strategy
c) when done right, is directly responsible for a page 1 ranking
d) should focus on the same keywords as your individual web pages
10) Panda, Pigeon, and Fred are
a) Names of Google algorithm update that can affect your rankings depending on your current tactics
b) Major problems for all websites that could upend your efforts to increase your website rankings
c) Completely irrelevant to your search engine optimization efforts
d) Jargon used by digital marketing experts to refer to various white hat optimization tactics
How did you do? Here are the answers to all of the above questions.
- b - it is the common abbreviation for search engine optimization.
- d - while most novices think of search engine optimization as building content based on specific keywords, the more technical components matter just as much. Links to your site matter as well, as they allow Google and Bing to determine the credibility of your website.
- c - all of the answers can help you optimize your website for specific keywords. However, the biggest takeaway in this step of the optimization process should be evaluating the competitiveness and search frequency for each keywords you're researching.
- c - while links play a core part in your optimization tactics, Google and Bing do evaluate them based on their credibility. Bad backlinks, in fact, can hurt your efforts - which is why it makes sense to periodically disavow questionable links in your search profile.
- d - search engine optimization includes both technical processes and the ability to fit a keyword naturally into relevant content for your audience. As such, it's both an art and a science.
- a - the process of including a certain keyword in your website as much as possible is called keyword stuffing, and can be penalized by search engines. Your ideal keyword density (the ratio of how prominent your keyword is in the overall website text) should be between 0.5% and 2.5%.
- d - as highlighted in option c, black hat optimization refers to any ethically questionable move designed to quickly increase the value of your rankings. Options a and b are some of the many examples, and all tend to be penalized heavily by Google and Bing.
- b - large images can actually slow down your page speed, a crucial user experience and ranking factor. In addition, visuals should enhance, not replace your website text. However, anchor text is vital in helping you not just increase your rankings, but ensure website accessibility and ADA compliance.
- a - the exact impact of social media on search engine optimization remains unknown. However, it can act as a crucial tool to help you enhance your website's profile by sharing relevant blog posts and pages, increasing your link profile over time.
- a - Google frequently updates its search algorithms to account for black hat tactics that look to 'game the system.' Pigeon, Panda, and Fred are some of the names of these updates, which cover topics like link buying, keyword stuffing, etc.
If you've answered at least eight of these questions correctly, congratulations! It looks like you're cut out for SEO.
Of course, even these answers cover only a small fraction of this concept. For instance, we haven't even mentioned the impact and importance of local searches, Google featured results and answers, and the direct interplay of paid search engine marketing and unpaid search engine optimization efforts.
All of that leads us to one clear conclusion: unless you feel absolutely confident that you can take on optimization of your company's website on your own, you might need help.
That's where we come in. Contact us to learn about, and tap into, our search engine optimization expertise.