How Does AMP Affect Your Charlotte SEO Efforts?

by Tony Shannon

WCharlotte SEO

A manager is holding a cloud with the SEO cloud.[/caption]If you keep up with SEO news in Charlotte, you are certain to find a lot of information on AMP these days.  After all, the mobile device market is rapidly growing and becoming a major attraction to online marketers.

But what is AMP really all about and how can you use it to increase your business? Let's kick the tires on AMP to help you get a better understanding.

So What's Google AMP?

Have you ever tried to access a normal webpage from your smart phone? Chances are, it was a very frustrating experience. AMP stands for Accelerated Mobile Pages and is designed to solve most of these issues with an open source platform.

It is intended to make it much easier for mobile users to read content, watch video and enjoy website graphics the way they were intended to be viewed. It will work for smart phones and many other mobile devices.

As of February 2016, AMP web pages are included in Google's mobile search listings. You'll see a special AMP icon which lets you know the page has been optimized for your mobile device.

Will AMP Replace Mobile Sites?

At present there are still typical, mobile and AMP sites. So this leads us to another important question. Why was AMP created in the first place, if there are still going to be mobile sites?

Amp is designed to speed up the mobile user's experience. This is especially important when it comes to online search results and is the reason Google likes AMP. In other words, it is in Google's best interest to enhance the mobile user's experience.

After all, there are a lot of popular Android apps online today and if you are interested in SEO marketing in Charlotte, this should grab your attention.

Should I Be Using AMP Today?

Does your business utilize ecommerce? If so, it may be a good idea to check out what AMP has to offer. Also, there are some search engine marketing benefits, like these:

  • Speed
  • AMP icon is attractive to Web surfers.
  • Excellent search results visibility
  • Others are doing it.

Should I Wait on AMP?

AMP is an open source project and is a work in progress. For example, web pages are cached for speed and this can affect back links, because they could link to Google instead of the original url. If you do not update your site frequently, you may not notice a lot of benefits.

It's best to talk to marketing professionals in Charlotte SEO agencies about things like AMP, mobile marketing and social media marketing. They are there to help you make the best decisions and lead you in the right directions. Call RiseFuel today at 844-736-4249 for more info, or visit us at RiseFuel.com